Privacy Policy
How we handle and protect your personal information
Last updated: June 2026. Please read this policy carefully to understand how we handle your data.
EMRUPHI LLP ("EMRUPHI", "we", "us") respects your privacy and is committed to protecting your personal data. This policy explains what we collect when you use our website or place an order, how we use it, and the rights you have.
1. Information we collect
We collect information you provide directly to us — your name, email address, phone number, shipping and billing address, and the contents of any enquiry or message you send. When you place an order, we also record the items purchased and order history.
We automatically collect limited technical information such as your device type, browser and pages visited, which helps us operate and improve the website.
2. Payment information
Online payments are handled by our payment gateway, Razorpay. Your card, UPI and banking details are entered on Razorpay's secure systems and are not stored on EMRUPHI's servers. We receive only confirmation of payment status and limited transaction references needed to fulfil and account for your order.
3. How we use your information
We use your information to process and deliver your orders, respond to enquiries, provide customer support, send order and shipping updates, comply with tax and legal obligations, and — only with your consent — send you marketing communications such as our newsletter.
4. Sharing your information
We do not sell or rent your personal data. We share it only with trusted service providers who help us run our business — payment gateways, shipping and logistics partners, and email service providers — and only to the extent needed to perform their service. We may also disclose information where required by law.
5. Cookies
Our website uses cookies and similar technologies to keep your cart and session working, remember your preferences and understand how the site is used. You can manage or disable cookies through your browser settings, though some features may not work as intended if you do.
6. Data security & retention
We apply appropriate technical and organisational measures to protect your information against unauthorised access, alteration or disclosure. We retain personal data only for as long as needed to fulfil the purposes described here, including legal, tax and accounting requirements.
7. Your rights
You have the right to access, correct or delete your personal data, and to withdraw consent to marketing at any time. To exercise these rights, contact us using the details below.
8. Contact us
If you have any questions about this policy or how your data is handled, contact us at contact@emruphi.com or +91 93283 24958 (Mon–Sat, 10:00–19:00 IST). Our registered address is Block C-202, Diamond World, Mini Bazar, Surat, Gujarat 395006, India.